I look forward to Black Friday as it is synonymous with blockbuster deals. Along with several hundred customers, I believed I had nabbed one of the hottest deals as Target.com listed the Lord of the Rings Motion Trilogy on blu-ray for a special price of $7.99 (original $79.99) in the early hours of Thursday before Black Friday. Even more excitement arose when I received the confirmation email. Soon the blu-ray showed \”out of stock\” and the deal was believed to be over.
It all started when Target placed a price of $7.99 next to the Lord of the Rings Triology blu-ray set in their Black Friday Ad. Nobody expected the price to be honored but to everyone\’s excitement, Target decided to honor the deal for Black Friday. No one knew if this would be in-store or online but the deal went live on early Thursday morning on Target.com. Along with hundreds of customers, I purchased the blu-ray set and decided to skip the instore drama of Black Friday and sleep. I felt like I had already secured the deal so why spend the effort? In addition, I checked this off my Black Friday wish list and decided not to pursue other sales for the set.
On the day of Black Friday, several customers noted that they were able to secure the LOTR deal instore. This brought a sense of relief to those that had purchased the deal online as it showed 1) Target was actually honoring the price and 2)since only two or three copies were available in store, a significant portion of the movies were tied to the online orders. Several people cancelled previous orders of the LOTR series from amazon and returned previous purchases of the series as they believed they had purchased Target\’s Black Friday deal.
The weekend pass without further notification of how the online purchases were being handled. However, on Monday, November 27th on Cyber Monday, Target sent out an email stating that there was \”an unexpected delay\” and asking customers \”to approve this delay so that we can continue processing your order.\” I was once again reaffirmed by this email that the blu-rays would ship at the special black friday price but just with a little delay. I would once again skip out on the special prices that Cyber Monday offered as Target\’s price was clearly the best.
The next day changed everything. I received a cancellation email as follows
\”Hello from Target.com,
Unfortunately, due to the high demand for the following item it is no longer available from any of our sources.
- The Lord of the Rings: The Motion Picture Trilogy (6 Discs) (Blu-ray)
Please note that this item was listed in our 2-Day Sale ad as “quantities limited; no rain checks.” We have cancelled this item from your order and can\’t say for sure when it might be back in stock. If you are still interested in purchasing the item, which would be at the regular price, please check back every once in a while to see if it\’s available. To view the current status and the costs associated with your order, please visit My Account;
Because you only pay for items when we ship them to you, your credit card has not been charged for this item.
Thank you for being a valued Guest. We hope you visit us again.
Guest Service Department
t turned out that EVERY SINGLE ORDER was cancelled. There was not a \”stock\” to being with. To make things even worse, Target decided not to issue a raincheck and instead, told us to purchase the item at regular price.
What upsets me about this situation is target handled it. If target never intended to sell the blu-ray sets in the first place, why did they even allow the online sales? Why didn\’t someone stop it immediately? Surely, they were aware of the issue before hand as their ad had the 7.99 price. In addition, instead of issuing a cancellation email late Thursday, Friday, Saturday, Sunday or even early Monday, Target sent deceitful emails causing me to miss out on all the other special prices for this blu-ray set on Black Friday and Cyber Monday.
Furthermore, unlike other stores who oversold products like buy.com who ended up still honoring the purchases , Target did NOTHING. Staples and Best Buy both had price mistakes on their products and each sent out gift cards to compensate the customers. Target did NOTHING. After several emails and phone calls to Target, all I have gotten is lies about \”the source running out of stock\” and the option to purchase the blu-ray set at the original price. What a joke!
The only one who got something out of this situation was Target. They attracted thousands of customers to their site who purchased the deal. And I am sure that those customers did not only look at this deal but browsed other deals on their sites. They gave the false impression that people had secured an amazing deal and most likely convinced customers to spend a little extra money elsewhere at their store. ONLY target benefited from this.
Please sign this petition to expose Target and this irresponsible situation! As customers, we must stand up to this debacle and ensure that big companies like Target cannot treat customers in this fashion! Deal with the customer truthfully and not with lies! Customers who were outraged with Frys were able to force them into honoring their deal so lets do the same with Target! Or at least make them show some respect to their customers by providing some compensation be it a gift card or rain check for the time and effort wasted over Black Friday!
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The following response has been submitted by the company. It's source has been verified by Groubal.
Thank you for reaching out to Target. I’m so sorry for the delayed response. Here is what I can share about the pricing error regarding the Lord of the Rings DVD:
Target is committed to ensuring items in our ads are in stock and accurately priced for our guests. The Lord of the Rings Trilogy, rather than the individual DVD, was incorrectly featured during the 2-Day Sale last week in stores and online at $ 7.99 instead of the actual retail price of $ 74.99.
Target.com honored the lower price for our guests for as many units as were in stock, but unfortunately had to cancel additional online orders when the product quickly oversold our supply. We regret any inconvenience guests may have experienced due to cancelled orders for the Lord of the Rings Trilogy.
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